Merging content and technology to elevate great brands.
We start by working alongside our clients to recreate the customer journey, identifying barriers to conversion and assigning metrics (we love metrics).
We then generate both a technology strategy and a content strategy; the two strategies work in concert to remove the identified barriers.
We leverage our hybrid strategy across the media platforms that currently dominate our new digital world.
Web entails anything that exists as part of internet, typically websites and microsites. Key drivers for the web are the user experience, a clear call to action and search engine optimization (or ensuring the right people can find your site).
Mobile has evolved into its own segment and is perhaps the most significant platform for the future. Here we create apps for consumers, patients and sales teams, as well as designing web interfaces that are mobile optimized.
Video is still the most compelling medium, and we create viral videos, ads, animations, motion graphics and more to tell our clients' stories. We also create engaging audio narratives for radio and internet playback.
We ignite the process using these accelerant media.
Social media is a different animal, requiring an understanding of consumer behaviour to generate viral, shareable content in easily-digested morsels, and a simultaneous process to manage risk.
Digital acquisition is king because we can do real-world research and rapid prototyping to learn as we go, and can apply metrics to key performance indicators directly or indirectly. Our approach is designed to minimize risk and maximize reward.
This can refer to either 2D printing with inks to create posters, brochures, selling aids, ads, billboards and more, or 3D printing with materials to create objects. The latter will eventually replace the former in most applications (think 3D posters, etc.).
We measure, iterate, measure, iterate, high five, measure some more, iterate again, and so on and so forth until we beat expectations. Then we try even harder.
What's your biggest challenge?
Tell us. We're up for it.
Oh, and here's a list of all the different kinds of things we've done
during the past 15 years, in case you're looking for something specific.
Content management systems
Mobile optimized sites
Responsive design sites
Public service announcements
Key opinion leader videos
Brand essence videos
Sales meeting videos
On-page search engine optimization
Pay per click marketing
YouTube pre-roll advertising
Website maintenance and support
Mobile sales tools
Printed leave behinds
Mode of Action videos
Digital patient tools
Educational / Demonstration videos